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Ecommerce UX Optimization — Leading Grocery Platform
Streamlining the multi-category checkout flow and inventory search for India's largest online grocery service.
The Challenge
India's largest grocery platform faced high drop-off rates at the checkout stage due to a complex multi-step process and unclear delivery slot selection.
The Solution
We optimized the entire checkout funnel, implementing a one-tap slot selection and a persistent shopping cart summary to reduce cognitive load.
The Result
12% reduction in cart abandonment and a 20% faster checkout time for repeat customers.
